Cat in book aisle. Links are created using a pair of Anchor Tags:
The start anchor tag: <a>
and the end anchor tag: </a>

The location of the link (URL) is placed within the start anchor tag:
<a href="http://csn.cancer.org">
which is a link to the Cancer Surviver's Network.

Between the start tag and the end tag, place the text which is to be displayed. For example:
<a href="http://csn.cancer.org">Mesg Boards</a>

When this anchor is coded you get the following link: Mesg Boards

WARNING: It is critical that all special html characters are balanced: If these rules are not followed, the entire web page may be corrupted.

More info? Heres a reference for hyperlinks.

PHOTO: Unforturnately, the bookstore has closed. It is from Second Told Tales near Seattle's Pill Hill